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The perception that search engine optimization is a limitless source of free traffic and sales is one reason that SEO campaigns sometimes fail to live up to expectations. Yes, SEO efforts can deliver excellent returns on investment. But how much expected return is realistic? This article will help you estimate the potential growth in traffic and sales that SEO efforts can drive to your site.

Different traffic sources imply different reasons for why visitors might immediately leave your site. Design to keep deep-link followers engaged through additional pageviews.

If you use Google Analytics, you have likely experienced its value in understanding your shoppers and how they interact with your site. But there are deeper levels of understanding to attain. If you start tuning the data you feed to Google Analytics by "tagging" your URLs, you can generate reports of your advertising campaigns and traffic sources, and therefore gain even more meaningful insights.

Most companies measure keyword performance - and especially PPC keyword performance - based on one factor: did that word or phrase bring converting visitors to the site on the visit in which they converted.